Prof. Stanley George, HOD, MCMAT presented paper entitled “Impact of Festivals and Occasion based Marketing on Consumer Behavior” at the 12th AIMS International Conference on Management Organized at IIM Kozhikode on 4th January, 2015.

SG

Prof. Stanley George, HOD, MCMAT presented paper entitled “Impact of Festivals and Occasion based Marketing 0n Consumer Behavior” at the 12th AIMS International Conference on Management Organized at IIM Kozhikode on 4th January, 2015.