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Prof. Stanley George (HOD), presented a paper on “Occasion Based Promotional strategies of Consumer Durable Segment in Kerala “

Marthoma College of Management & Technology, Perumbavoor
(Approved by AICTE and Affiliated to M.G. University)

Prof. Stanley George (HOD), presented a paper on “Occasion Based Promotional strategies of Consumer Durable Segment in Kerala “

Prof. Stanley George (HOD), presented a paper on “Occasion Based Promotional strategies of Consumer Durable Segment in Kerala “ in a National Seminar on Emerging Paradigms at University of Kerala on 25th February, 2012.

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