Prof. Stanley George (HOD) presented a research paper on “Effects of Occasions and Occasion Based Sales Promotion on Consumer Behavior — An Empirical Study on Consumer Durable Retailing in Kerala”

Prof. Stanley George (HOD) presented a research paper on “Effects of Occasions and Occasion Based Sales Promotion on Consumer Behavior — An Empirical Study on Consumer Durable Retailing in Kerala”, International Conference on The Emerging Landscape of Retail and Impact on Economy 6th & 7th September 2012, organised by Department Of Commerce, University Of Madras and FICCI, TNSC and sponsored by UGC.