Publication by Prof. Stanley George (HOD) – “Effects of Occasions and Occasion Based Sales Promotion on Consumer Behavior — An Empirical Study on Consumer Durable Retailing in Kerala”

 

Chapter in book:

 

 

“Effects of Occasions and Occasion Based Sales Promotion on Consumer Behavior — An Empirical Study on Consumer Durable Retailing in Kerala”. The Emerging Landscape of Retail and Impact on Economy, Mr. P Murari IAS, Dr. R Santhi et al, MJP Publishers, Chennai. ISBN: 9788180941580