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Prof. Stanley George, HOD, MCMAT published a paper on “Segmentation of Consumer Buyer Motives during festivals.. An Empirical study on Consumer Durable Segment in Kerala” in International Journal of Academic Research in Business and Social Sciences (ISSN: 22226990), October, 2015, Vol.5, No.10.

Marthoma College of Management & Technology, Perumbavoor
(Approved by AICTE and Affiliated to M.G. University)

Prof. Stanley George, HOD, MCMAT published a paper on “Segmentation of Consumer Buyer Motives during festivals.. An Empirical study on Consumer Durable Segment in Kerala” in International Journal of Academic Research in Business and Social Sciences (ISSN: 22226990), October, 2015, Vol.5, No.10.

Prof. Stanley George, HOD, MCMAT published a paper on “Segmentation of Consumer Buyer Motives during festivals.. An Empirical study on Consumer Durable Segment in Kerala” in International Journal of Academic Research in Business and Social Sciences (ISSN: 22226990), October, 2015, Vol.5, No.10.

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MBA ADMISSION REGISTRATION FOR 2025-2027 BATCH COMMENCED

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MBA ADMISSION REGISTRATION FOR 2025-2027 BATCH COMMENCED