Marthoma College of Management & Technology, Perumbavoor
(Affiliated to MG University)
Prof. Stanley George, HOD, MCMAT published a paper on “Segmentation of Consumer Buyer Motives during festivals.. An Empirical study on Consumer Durable Segment in Kerala” in International Journal of Academic Research in Business and Social Sciences (ISSN: 22226990), October, 2015, Vol.5, No.10.
Marthoma College of Management and Technology
Asramam Campus, Perumbavoor, Ernakulam, Kerala, India 683 542
Mobile:- +91-9388616626
E-mail: admin@mcmat.edu.in, director@mcmat.edu.in
Website: www.mcmat.edu.in
admin@mcmat.edu.in, director@mcmat.edu.in