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Prof. Stanley George published a paper on “Occasion Based Promotional strategies of Consumer Durable Segment in Kerala”

Marthoma College of Management & Technology, Perumbavoor
(Affiliated to MG University)

Prof. Stanley George published a paper on “Occasion Based Promotional strategies of Consumer Durable Segment in Kerala”

Prof. Stanley George published a paper on “Occasion Based Promotional strategies of Consumer Durable Segment in Kerala”, in the International Journal of Academic Research in Business and Social Sciences, Volume 2, Issue 6 (June, 2012) ISSN: 2222-6990.

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