Marthoma College of Management & Technology, Perumbavoor
(Approved by AICTE and Affiliated to M.G. University)
“Effects of Occasions and Occasion Based Sales Promotion on Consumer Behavior — An Empirical Study on Consumer Durable Retailing in Kerala”. The Emerging Landscape of Retail and Impact on Economy, Mr. P Murari IAS, Dr. R Santhi et al, MJP Publishers, Chennai. ISBN: 9788180941580
Marthoma College of Management and Technology
Asramam Campus, Perumbavoor, Ernakulam, Kerala, India 683 542
Mobile:- +91-9388616626
E-mail: admin@mcmat.edu.in, director@mcmat.edu.in
Website: www.mcmat.edu.in
admin@mcmat.edu.in, director@mcmat.edu.in